| “Jose Palomino knows that the secret to effective communication is an understanding of how your products and services solve problems for customers. In Value Prop, he shows the importance of listening before you start selling. If you want to connect to your customers and stand out from the rest of the pack, follow Palomino’s proven formula.” |
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“Jose Palomino not only points out the crucial significance of a value proposition, but also shows you how to create one -- an extremely good one. His brutal honesty should be your cherished ally. His ideas are pure gold -- no, even more valuable.“ |
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“Palomino offers a refreshing strategy-to-action approach for executives seeking an immediate impact for their businesses. Company leaders can immediately begin using the I3 approach to revamp and improve their messaging, channel and sales programs in new and exciting ways."
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| David Meerman Scott, bestselling author of The New Rules of Marketing and PR. |
Jay Conrad Levinson, Author, bestselling "Guerrilla Marketing" series of books with over 20 million sold. |
Ed Wallace, Co-Author of Creating Relational Capital and President of The Relational Capital Group. |
